
Zander Guckian, CEO & Founder
My journey in strength and conditioning began early. I grew up in a small gym called Olympic, where I first fell in love with weight training at just three years old. That passion eventually carried me to the world stage at age sixteen, where I became a silver medalist powerlifter and set multiple national record lifts.
In college, I rediscovered my passion for athletic performance through football. Beginning my freshman year, I was fortunate to serve as the Lead Assistant for Trinity University Football, a role that has grown each season as I’ve taken on increasing responsibility in operations, athlete support, and strength development. It was in this environment that I found my true calling in coaching. During this time, I also launched my first coaching business, Fit For Freedom, a personal training and supplement company dedicated to helping athletes maximize their potential. Shortly after starting this venture, I transitioned away from powerlifting and began pursuing amateur bodybuilding.
Since then, I’ve had the opportunity to coach athletes at every level—from kindergarteners taking their first steps in sports to serious collegiate competitors. I’ve served as both an Assistant and Head Strength & Conditioning Coach, including as Site Coordinator at Davenport High School, where I oversaw offseason strength and conditioning across all sports leading into the 2025 and 2026 athletics seasons.
Each of these experiences has strengthened my belief that strength training is about far more than sets and reps. When done correctly, it is one of the most powerful tools we have to develop discipline, courage, and resilience—helping athletes of all ages become the strongest versions of themselves both on and off the field.
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